Website Design, Development and Promotion
Design is choosing a theme, a color scheme, fonts and
appearance. Design is also about choosing a target audience. Development is coding to meet the design
goals. Promotion is a lot more than Search Engine Optimization. There is considerable overlap between design,
development and promotion.
• Websites that are poorly coded cannot meet promotion or design standards.
Websites that don't meet standards are ignored by customers and often ignored by Google.
• A design should be practical and within budget.
• Design, Development and Promotion are not standalone
sections of a website. They should be an iterative process performed by the same people. Of course some aspects
of promotion are best performed by the business owner and managers.